Facebook 360 degree Vertical video ads on Mobile

At Cannes Lions yesterday, the social network showed a prototype of a fully immersive ad experience that goes beyond links and carousels. Facebook created an advertisement that is an interactive, 360-degree experience that is navigated with the user’s finger.

Users won’t leave the app when they click on the ad. Rather, it would be a mini-version of the brand’s own website within Facebook. The idea is similar to Facebook’s Instant Articles, where it creates self-contained websites that users can visit without having to leave Facebook.